Though the company has existed for more than a decade, releasing tons of unique collectables inspired by some of the biggest franchises in pop culture and receiving awards recognising their contribution to the collector’s market, there remains very little information about their history.
This blog intends to answer some of the burning questions that you may have, and break down some of their core product lines so that you can make informed purchase decisions.
When Was Mighty Jaxx Founded?
The Singapore-based Mighty Jaxx was founded in 2012 by now-CEO Jackson Aw, an entrepreneur who studied Digital Media Design at Nanyang Polytechnic. After immersing himself in the toy industry, Aw established the brand — the name of which is derived from ‘Jackson’ — with the aim to ‘supercharge future culture phygitally’ (physical plus digital).
To accomplish its goals, Mighty Jaxx works alongside lots of incredible talent, allowing them to put their own spin on recognisable characters from film and TV. The products on offer include figures and statues, which vary in price.
What Products Does Mighty Jaxx Create?
The Mighty Jaxx portfolio features dozens of well-known licenses, such as One Piece, SpongeBob SquarePants, Stranger Things, Teenage Mutant Ninja Turtles, and My Little Pony. It’s not uncommon to see collectables brands creating products for these franchises, but what separates Mighty Jaxx from the rest is its distinctive styles, which emphasise creative freedom.
As you browse the brand’s products, you should notice that there are remarkable differences between each line of statues and figures, with the designer’s name usually being spotlighted. For example, you can find a collectable of the Statue Of Liberty picking her nose or SpongeBob appearing as though he’s undergone an X-ray.
XXRay And Dissectible Figures
One of Mighty Jaxx’s most frequent collaborators is Jason Freeny, whose anatomical art style is hard to miss. His talents have been employed across many different licenses, and he has to date created hundreds of products, taking a peek at the innards of many famous characters.
Freeny’s line of products is commonly referred to as XXRay or Dissectibles. The price at which they can be purchased usually depends on the size, as XXRay Plus figures tend to stand upward of eight inches (reflecting the proportions of the character).
Mighty Jaxx Originals
Despite franchise-inspired products comprising a large portion of the brand’s offerings, Mighty Jaxx also creates other collectables, making use of the individual talents of its artists.
These range from parodical interpretations of graffiti and well-known works of art (such as Girl With A Pearl Earring and the Mona Lisa) to thought-provoking pieces that wouldn’t be out of place in a gallery (such as a gummy bear foetus or a message in a bottle inviting conversation about climate change).
Blind Boxes
Do you enjoy surprises? Mighty Jaxx Blind Boxes have them aplenty, adding an element of chance to your purchase that's similar to buying packs of trading cards. Inside each box, which can be bought separately or as part of tray, you will receive a random figure of an unspecified rarity, including the possibility of a sought-after ultra rare.
Though they aren’t beholden to one particular style, Blind Boxes do often incorporate the artistic approaches of Mighty Jaxx creators. Freeny is back with his Hidden Dissectibles (bones and organs on display), but there’s also the choice of Nyammy Treats, Kandy, and Kiddo, to name a few alternatives.
Why Should You Purchase Mighty Jaxx Toys?
It’s no secret that the collector’s market is highly saturated by brands of worthwhile merit. On the higher end of the spectrum, you’ve got the likes of PureArts and Sideshow, and on the affordable end, you’ve got names such as NECA and McFarlane Toys.
Mighty Jaxx, in our opinion, falls into the middle of these categories. If you so choose, you can spend over £300 to own a premium-quality statue, but you shouldn't be dissuaded from browsing if you’re on a tight budget.
Blind Boxes are very affordable (each figure costing less than £20), and they have the added benefit of appealing to children, whose tendency to break things isn’t going to leave you reeling over the empty space in your bank account.
To continue your deep dive into the brand, check out our About Mighty Jaxx page.For all things pop culture, follow us on Facebook, Instagram, Twitter, and TikTok.
